Suzuki GB PLC

Swift eras – Suzuki celebrates four decades of Swift

February 12, 2024

Leading up to the launch of the all-new 2024 Swift this Spring, Suzuki reflects on the 40-year journey of its immensely popular global model and provide insights into its evolution since 1983. This extensive evolution has endowed Suzuki Motor Corporation (SMC’s) engineers with valuable experience and insight into the desires of their customers for a hybrid small car, both in the short and long term. Renowned as experts in small cars, Suzuki has seen Swift sales surpass nine million units since its global introduction in 2004.

1983-1989:

Originally known as the Cultus / SA310 in Japan, the Swift was introduced in 1983 at the Tokyo Motor Show. It entered a new class of cars with larger dimensions and engines compared to Suzuki’s previous models. Early models featured a 1.0-liter three-cylinder engine and leaf spring rear suspension. Later versions boasted a 1.3-liter four-cylinder engine known for its smoothness and fuel efficiency. The UK market saw both three-door and five-door hatchback options, including a sporty 1.3GTi variant.

1989-2003:

This iteration, introduced in the UK in 1989, showcased a wedge-style design and featured independent suspension. It was available with either a 1.0-liter three-cylinder or 1.3-liter four-cylinder engine. The GTi variant, with its powerful engine and lightweight design, earned praise as a pioneering hot hatchback of its time.

2005-2010:

Launched in the UK in 2005, this model marked a significant shift in design and driving dynamics. It was developed with European tastes and demands in mind, featuring sporty yet elegant styling. Available with various engine options, including a potent 1.6-liter Sport model, it garnered popularity for its driving performance and design.

2010-2017:

This version, introduced in the UK in 2010, emphasized fuel efficiency, safety, and driving performance. With advancements in chassis design and engine technology, it offered improved handling and lower emissions compared to its predecessor.

2017-2023:

The latest iteration, launched in the UK in 2017, received a facelift in 2021 with enhanced safety features and a new 1.2-liter hybrid engine. Embodying Suzuki’s commitment to innovation, it offers a stylish exterior, spacious cabin, and advanced technology as standard. The addition of a 48V hybrid option further enhances fuel economy and reduces emissions.

Throughout its evolution, the Swift has remained true to Suzuki’s commitment to quality, innovation, and customer satisfaction, making it a trusted choice for drivers worldwide.

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Highest ranking for Suzuki by What Car? readers 

January 16, 2024

Suzuki, recognized as experts in small cars, is delighted to share positive outcomes from the latest What Car? Reliability Survey.

The survey, based on feedback from 21,732 owners of cars up to five years old, inquired about faults, repair duration, and costs over the last two years. Among the 32 car brands and 178 models evaluated, the Swift claimed the top spot in the small car category with an impressive 99.5% score. Only four percent of Swift owners reported issues, all of which were promptly and cost-effectively addressed within a day. An owner expressed, “My Swift has been incredibly reliable; I plan to get another one in a few years.”

In the small SUV category, the Ignis also secured the leading position with a remarkable 99.4% score. Additionally, the Vitara earned a spot in the top 10 with a commendable 96.7% rating. Suzuki as a brand achieved an overall ranking in the top four among the 32 manufacturers assessed, boasting a strong score of 96.9%. Claire Evans, Consumer Editor of What Car?, stated, “For those seeking an affordable and reliable small hatchback or SUV, the Suzuki Swift and Ignis are excellent choices. Owners reported minimal faults, swiftly addressed at no cost.”

Apart from the robust reliability and economical ownership of Suzuki vehicles, the Service Activated Warranty adds further assurance. This warranty, available after the expiration of the three-year/60,000 miles manufacturer warranty, continues until the subsequent qualifying service, extending up to a maximum vehicle age of seven years/100,000 miles, whichever occurs first.

Suzuki unveils the all-new 2024 Swift

December 6, 2023

Suzuki has introduced the latest version of the Swift, marking its fourth iteration. This iconic hatchback has undergone a transformation, evolving into a sleek, intelligent compact car with a modern design, advanced safety features, and a playful driving experience that redefines everyday mobility.

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A beloved choice among global consumers seeking a stylish and enjoyable driving experience, the Swift has garnered numerous awards since its global debut in 2004.

The all-new model builds upon the success of its predecessors, offering not only an enjoyable driving experience but also prioritizing comfort, efficiency, and safety.

As of October 2023, the Swift has been sold in 169 countries and regions, with total sales surpassing 9 million units.

Key features of new Swift

Dramatic redesign

The new Swift showcases a bold exterior and interior redesign, maintaining its signature elements while introducing a fresh look beyond previous models.

Confidence and adventure define the new Swift’s exterior, featuring a piano-black grille, L-shaped signature lamps, rounded shoulder lines, flared fenders, and a floating roof design with integrated rear hatch spoiler.

The three-dimensional rear combination lamps and wide rear bumper contribute to its stable yet playful appearance on the road.

Vibrant colour options

The new Swift offers a palette of eight single-tone and four dual-tone colours, including the eye-catching Frontier Blue Pearl Metallic and Cool Yellow Metallic.

These colour options, particularly Frontier Blue Pearl Metallic, showcase Suzuki’s commitment to vibrant, high-quality paint.

Interior design revolution

The cabin of the new Swift provides a spacious and comfortable driving environment with ergonomic features including heated front seats.

A sporty, dynamic look is achieved through the wraparound dual-tone black and light-grey dashboard, satin plating, and satin dark silver paint accents.

9-inch display audio

The HD capacitive touchscreen offers a quick and accurate response, supporting smartphone linkage for Apple CarPlay® and Android Auto™.

Voice recognition, Bluetooth® music playback, and vehicle status information are seamlessly integrated.

New hybrid engine

The new Swift incorporates a 1.2-litre petrol 3-cylinder engine that boasts comprehensive enhancements, resulting in a harmonious blend of improved fuel efficiency and lower emissions, along with increased low-speed torque to enhance responsiveness and overall performance.

The new engine is coupled with a mild hybrid system, contributing to an even more environmentally friendly performance. This hybrid system captures kinetic energy produced during deceleration which supports the engine during acceleration, promoting higher fuel efficiency.

Advanced safety features

  • Dual Sensor Brake Support II (DSBS II) employs radar and a monocular camera to detect potential collisions, issuing warnings and automatically engaging brake assist if needed.
  • Lane Keep Assist (LKA) helps maintain the vehicle’s position in the centre of the lane.
  • Driver Monitoring System (DMS) alerts the driver if signs of drowsiness or distraction are detected.
  • Lane Departure Prevention (LDP), Adaptive Cruise Control (ACC), Traffic Sign Recognition (TSR), Blind Spot Monitor (BSM), Rear Cross Traffic Alert (RCTA), and eCall contribute to the overall safety package.

ALLGRIP Auto

The automatic four-wheel-drive system engages when front wheel traction is lost, providing additional traction on slippery surfaces.

Suzuki Connect

Utilizing the vehicle’s data communication module (DCM), Suzuki Connect connects users to their vehicles in real time, offering convenient functions via a smartphone app and the 9-inch display audio screen inside the new Swift.

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The upcoming Swift is set to be available for purchase in the UK in Spring 2024, with additional details on technical specifications and standard equipment to be revealed in the coming months.

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Suzuki exhibits at 2023 Japan Mobility Show

November 2, 2023

Suzuki Motor Corporation (SMC) has revealed its exhibits for the Japan Mobility Show to be held at Tokyo Big Sight from 26th October until 5th November 2023.

Swift Concept

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eVX Concept

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Spacia Concept

eWX Mini Wagon EV

Suzuki tops What Car? 2023 reliability survey

June 22, 2023

Suzuki has topped the 2023 What Car? Reliability Survey following feedback from 25,000 readers who reported on their ownership of cars aged between six and 20 years.

Owners were asked if their vehicle had suffered any faults in the past two years, how long the repairs took and how much they cost, with the overall score expressed as a percentage.

Of the 30 brands and 400 models measured, Suzuki achieved the highest brand rating, at 94.7%, bolstered by the Vitara (2015-present) which scored 99.3% and ranked the second most reliable car in the small SUV category with only six per cent of owners reporting any faults with their cars. Most importantly, all cars could still be driven and were repaired on the same day.

The Swift (2010-2017) followed close behind at 98.1% with What Car? consumer editor Claire Evans commented: “It’s got a lot going for it, including great driving manners, a reasonable amount of space and a high rating for safety. Like other Suzuki models, it’s also bullet proof, even as it ages. Only six per cent of the Swifts in our survey developed a fault, and the battery was the only component affected. All cars could still be driven, half were fixed in less than a day, and no repair bills exceeded £100”. 

Japanese brands occupied six of the top 10 most reliable brand positions, while at the other end of the scale, Citroën and Land Rover received the lowest scores, of 60.3% and 61.3% respectively.

Top 10 most reliable brands

Top 10 most unreliable brands

Customer Reviews

Jay C.
1710592382
Amazing customer care as always.
Jean-Pierre R.
1710003786
I found Will Braddick (and the other members of the sales team we interacted with) highly professional, friendly and just a pleasure to deal with during our search for a used Suzuki. It's great to have such an outstanding dealership in Exeter.
Dennis L.
1709818309
Efficient friendly and prompt service, with a friendly smile
Sam C.
1709287792
Tracks Suzuki is quite honestly the best dealership I have ever set foot in. I purchased a Swift SZ3 from Tracks in July 2021, after being intrigued by some of my family members, who, at one point, had *four* Suzuki’s on their driveway!Since then, I’ve honestly never looked back. I have sadly dealt with various car garages who have proven to not be overly trust worthy, or have your best interests at heart. However, thanks to Tracks, they have completely and undeniably restored my faith in car dealerships.As of February this year, 2024, I returned to Tracks to seek my next vehicle. After experiencing an amazing customer service over the last two years, Tracks was my first choice. And, of course, they did not disappoint. The service plans at Tracks are so affordable, and yet seem to have a variety of options and lengthy cover for all aspects of your vehicle. It takes the stress out of potentially paying large, one off payments. The team go above and beyond to help you with anything you need, as well as being incredibly warm, friendly, and approachable people.I would like to express my particular gratitude to Anita and Dave on the Aftersales team. They are both an absolute pleasure to work with, and can’t do enough for you should there ever be any circumstances or issues that might be tricky to work around.Lastly, a big thank you to Jack, on the Sales team, who has just sold me my beautiful SX4 S-Cross. I came to Jack with a rather picky list of criteria for my next car, and without shadow of a doubt, Jack exceeded all of my expectations. Not just the spec, or the car itself, but consideration of the price range, after care, and any requirements for an effortless handover. Jack always made himself available to me, whenever I needed to ask a question or seek his support. And everytime, he was so reassuring, kind, helpful, and generally just made this whole process nothing but genuinely enjoyable, fun, and effortless. This is by far the best way I could ever imagine buying a car.I love Tracks Suzuki. It’s the best place, and I will always be its no.1 supporter! I couldn’t imagine going anywhere else now, and I wouldn’t change that for the world either!
Linda S.
1709117668
Great customer focus, courtesy car provided for my annual service, plus valeting. All proceeded smoothly.
Chris
1709030777
Friendly helpful service as always
James W.
1708624719
Purchased my first Vitara new from Tracks exeter in 2016. Have since used them exclusively for MOTs and servicing. Cannot fault front desk personnel... Anita and David... Always very efficient, courteous and helpful. Cars always cleaned afterwards. Keep up the good work
Kate B.
1708521971
My Ignis was in for a service and this was done professionally and very well. A great team at Tracks who are always friendly. Iggy was also a lot cleaner than when we brought him in.
Ellie H.
1708433063
Just bought a Suzuki Vitara from Tracks Suzuki! What a pleasurable experience. Came up looking at one car, which wasn’t to my liking, however was quickly shown something more to my taste. After looking around at different garages, I retuned to Tracks as their customer service was perfect, they were keen to help me is every way possible and kept in contact whilst I was making my decision without being overbearing.
I have collected my car today, which was to an impeccable standard, brand new MOT and service. I was shown how to use different aspects of the car and then I was given the keys and had driven away in less than an hour! Perfect service! Thank you Jack for being so patient! It’s just what I was looking for.
john B.
1708357358
Recently part exchanged my Fiat for a used Suzuki Ignis. Very pleased with the deal and with the friendly and efficient service I received from William who sorted out all the paperwork and showed me how to operate its controls and adjust the seats. The car is a pleasure to drive and very economical on fuel, I have been averaging over 60 mpg so far.
Helen C.
1708183719
As usual, car was ready for collection ahead of time. Hassle-free, excellent customer service. Thank you to everyone at Tracks Exeter.
Kevin D.
1707996295
As per usual looked after fine and everyone friendly, top place.
John C.
1707565448
I have been in twice for regular service on my 2021 Suzuki that I bought from Tracks. The expereince is as good as it gets. You have a clean comfy place to wait, everyone is pleasant and the service is done in a flash.
Steve B.
1707511801
My wife always takes her car here for a service despite being three times further than her local suzuki dealer. Very, very friendly and efficient family-owned dealership
Barbara Y.
1707390762
Polite and professional service as always, thank you.
Roger H.
1707302651
Car in for MOT, as usual, polite efficient service and very friendly atmosphere.
alan P.
1706960118
Had a service/MOT yesterday. The customer service was brilliant as always. It's a pleasure to deal with Tracks, friendly, helpful and professional. Anita and Ollie were great. Thanks again
Barbara G.
1706347540
As a mobility customer from Williton. Just like to say how we miss your team at Taunton. We had support and help from your team. Thankyou new Suzuki no support. Shame
RobRoy M.
1706250495
Always a good experience.GREAT cars too!
Veronica A.
1706021560
Everyone was very helpful thank you all and enjoyed driving borrowed car
Mark A.
1705658587
What a great customer experience these guys have delivered! I purchased a new Jimny just before Xmas and at every touch point have been easy to deal with and knowledgable about their products. Awesome…
Frank L.
1705490176
Excellent service as per usual. If only every dealership was like Tracks of Exeter.
Jacqueline H.
1703938990
Absolutely fantastic. Sales gentleman William was so patient and can’t fault the whole service.
Malcolm S.
1703097428
Tracks is an excellent company to deal with, all aspects of their service has been exceptonal
Andrew H.
1703088987
Bravo Tracks! After the despair of finding Rowes Suzuki in Plymouth closed, I went to Tracks, even if it is twice the journey. They really could not have been better, an easy swap of service plan, an excellent major service, and a repair to the front wing leaving it looking showroom new. The whole attitude was highly efficient and welcoming. Cannot recommend enough.
Judi S.
1702290385
Excellent service. Were kept fully updated as to the progress of our vehicle. The staff were friendly and the waiting facilities were most comfortable. The coffee was great!
Helen F.
1700831451
Very pleased with the service that i received from Tracks Exeter always very helpful and professional
Sue B.
1700577157
Excellent garage excellent car, purchased Sept 2022, I did review positively when bought but wanted to update now that I have had my suzuki boosterjet over a year now. I have had no problems at all with my car, the service I received was 1st class by all in Exeter. I was worried as I'd never bought a car before without seeing it, but they put my mind at rest and kept me completely updated and delivered the car to me. They are fab
Steve W
1700047265
We recently bought our second Suzuki from Tracks and just had it serviced. It is so nice to see the same staff year after year, knowing they are the best. Edit: Unusually for Suzuki, we needed a warranty repair - this is why we stay with Tracks; they performed brilliantly getting us back on the road again.
Jer C
1699977454
Great experience from start to finish. Traded my car in for a used Suzuki Jimny. The new car was very well prepared and even came with a full tank of fuel. A nice touch and well appreciated. Jack was very helpful from day one and answered any questions I had. Well done guys!
Francesca H.
1699456768
Lovely friendly, helpful and expert staff and great care of my vehicle. Thank you Tracks 👍
Helen P.
1699451525
Always friendly efficient service. Thank you.
Jimi H.
1699040534
Emma D.
1698870305
Always excellent service for myself and now 2 of my sons
Karen W.
1698474239
I have just had my Suzuki serviced by Tracks in Exeter.I cannot fault the service i have received. Rob came to pick up my car and return it, so helpful and friendly and knowledgable. David went through all that had been done, professional, friendly, helpful.Indeed whenever I have had cause to call the garage all the staff have always been consistently good.Thank you all!
Andrew R.
1698140554
As ever, a welcome greeting & smile from Anita, service done well and on time.. A very professional company..
Mandi Brooks (.
1697901252
Couldn't of purchased a car from anywhere nicer. Staff are second to none. Made everything easy, kept up to date on the process. Extremely happy with our Vehicle and wouldn't hesitate to recommend to others
wayne A.
1697842507
Edwin M.
1696774185
Closed on a Sunday
Christine E.
1696341670
Very friendly and helpful crew, and Will was lovely. I am one Very happy customer.👌
Allison H.
1696003955
Excellent as always for a service and Mot. 😊
Mike B.
1695914161
Great cars and great staff, very helpful.
Amanda K.
1695163223
Excellent service, friendly competent staff, comfortable seating area.
Samuel W.
1694872701
Fair honest service from helpful staff. Among the better car 'showroom' experiences we have recently experienced. We would be very happy return.
Chris S.
1694857256
First class Service on Thursday from the Service Team...would highly recommend to everyone.
Sarah W.
1692881211
Excellent customer service, friendly and knowledgeable
Phil P.
1692875891
Great service. We dropped the car off the evening before and were able to pick it up before lunchtime the next day - Service and MOT. Despite all the works going on in the showroom everyone was thoughtful and straightforward and quick. Thankyou Tracks.
Jacqueline M.
1692710356
Car serviced. All good
Tina B.
1692546810
I took my car into Tracks, Exeter last week for a service and MOT. As usual, the attention was first class and very friendly. I would highly recommend using this Suzuki garage.
Mark D.
1692546162
We purchased our Suzuki Vitara two years ago from Tracks Suzuki.We previously delt with other mainstream car dealers and to be honest felt like a number !Tracks have been the polar opposite and nothing is too much trouble.Thanks to the Tracks Suzuki team
Jonty R.
1689331227
yet another great service provided by TRACKS EXETER friendly and helpful, can't fault their service, thank you
Sandra A.
1687972155
Service was even better than usual, so helpful and everyone so friendly and professional.
Debbie M.
1686419160
very friendly staff easy to book appointment to have my car mot
well done again regards Debbie Marchant
Jenny G.
1686391612
Service desk always helpful and cheerful. Standard of repair work very high
Philip B.
1664626431
everything went smoothly very professional and friendly plus a video of results.
Paul O.
1663311866
This was the 1st service for my Swift Sport Hybrid (which is such a great car by the way) and the service from the staff was every bit as good as the service on the car. Quick and efficient - well done!
Aj C.
1662855968
Absolutely 💯% service from this firm.
Thank you Jack for all your help.
Albert B.
1656327418
very helpful and quick a good service thank you
Greg B.
1655822860
Took my Grand Vitara in for the replacement of 3 engine pulleys. After speaking to the parts department booking was easy and trouble free. The job was done in under 2 hours and I was on my way. My car was even valeted inside for my return.
Great service! Well done Tracks Exeter.
Andrew M.
1655371382
Always a friendly welcome and everything so professional and well organised. Always a delight to go there.
Jenna M.
1654148123
Pleased with the service on my little blue! Friendly staff as always - a pleasure to deal with.
Jacqui W.
1653994839
as always excellent customer service and friendly staff. 100% recommend. ps The car is great too
Amy R.
1653171367
Just bought my Swift from Tracks and everyone I spoke to were amazing! I would definitely recommend; thank you to Jack who helped with my first query and to Jon for helping me with my chosen car. Everything was simple and done in a few days. Thank you!
Fiona B.
1652532571
Excellent customer service and aftercare. I bought my car from them 3 years ago and it goes back every year for a service and MOT. Such a friendly and helpful team. I could not be happier with the service I receive.
Jan B.
1651840497
Bought my car from them last year , excellent service , took it in yesterday for MOT and service and greeted with lovely lady , all documents ready to sign , keys to courtesy car there ready , she came out and explained few things and off I went . Returned to collect my car later , same lovely lady there and all paperwork there to collect . Thank you Tracks Exeter
Sam C.
1649966502
Sadly it’s sometimes difficult to find loyal, honest, and caring people to look after your car - however, I am so pleased that I chose Tracks Suzuki.

Whilst looking for my next car, I found it difficult narrowing down my options. With that being said, I was recommended Tracks by a family member, who was proud to have had nearly 3 Swift’s in the last 15 years! I was so glad I listened to their recommendation as Tracks couldn’t do enough to meet my requirements and I am very confident that I’d buy my next car from them too!

TracksCare is a great service/care plan for my Swift - it’s affordable, the service is great, it covers a lifetime warranty on your vehicle, and you can’t get much better than that. Free labour, discounted parts, and a complimentary coffee and valet too! (Made me feel better when I had to drop my car off first thing on an early morning!) 😉

The team are great and are always happy to help - they’re very accommodating and deal with you in a very professional and friendly approach. I would love to name a few people in particular but I wouldn’t want to be unfair to the rest of the team and therefore I think my appreciation must go towards the whole of Tracks itself, as I’m yet to come across a single person who doesn’t carry that great work ethic. I purchased my Swift from Taunton and now go to the Exeter dealership due to it being more local and both places are equally as great to work with.

Thank you Tracks!
Chris M.
1644672373
Have never gone any where else for my new cars or servicing and never will. Steve and Aaron were top notch as always and even got talked in to a service plan by Aaron 👍.
Helen W.
1644335528
Friendly fantastic service.
Christine L.
1643284194
tracks taunton very friendly staff easy to book appointment to have car fixed kept updated
Ray L.
1641936584
Outstanding service with superb attention by Jack Gardner....We now have 3 Suzukis from you and the service is brilliant....
Caroline S.
1641898015
very pleasant helpful and quick.
Sue G.
1639598228
Lovely people to deal especially Anita on Service and Jack in sales in Exeter
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