Suzuki top Automotive brand for Customer Satisfaction
Suzuki has ranked as the top Automotive brand out of 27 car manufacturers measured in the latest bi-annual Institute of Customer Service UK Customer Satisfaction Index (UKCSI) published this July.
From 265 named organisations, Suzuki ranked in joint 5th position overall and has now ranked 1st in Automotive UKCSI five times since 2019. In the latest survey, Suzuki ranked 17 places above the next automotive brand of the companies measured.
The index is a barometer of customer satisfaction and asks over 10,000 consumers to rate their experiences of dealing with companies across 13 different sectors, including those in the motor industry.
As part of the survey, customers were asked questions relating to various aspects of their experience when dealing with brands including Trust, Experience, Customer Ethos, Emotional Connection and Ethics. With reference to the automotive sector of UKCSI, Suzuki ranked joint 1st for Trust as well as the brand that customers would most likely remain loyal to.
Commenting on the results, Nobuo Suyama, Managing Director of Suzuki GB PLC, said: We are very proud of our achievement to once again be in first position in the Automotive sector of UKCSI Index, particularly in the challenging times we continue to face. Consistent evolution of the Suzuki customer experience remains a core focus for us and the ongoing efforts of our staff and dealers has again really paid off.”
He added: “Without the support of our nationwide dealer network, and the hundreds of people that work tirelessly for the brand to deliver exceptional standards for our customers we could not have delivered such a fantastic result. I would like to again congratulate everyone who has played a part to attain another excellent achievement.”