Tracks Crowned Triple Winner at Suzuki Dealer Awards 2025

We’re incredibly proud to announce that Tracks of Exeter has achieved a remarkable hat-trick at this year’s Suzuki Dealer of the Year Awards, taking home three of the most prestigious titles:

National Dealer of the Year
Regional Dealer of the Year (Region F)
Best Customer Experience

The awards were presented during Suzuki GB PLC’s annual National Dealer Conference, held at The Grove Hotel in Watford. The ceremony featured Sir Clive Woodward, the legendary Rugby World Cup-winning coach, who joined the Suzuki Directors in presenting the awards and delivering a motivational keynote as the event’s guest speaker.

To be named the top Suzuki dealership in the region is a huge honour in itself—but to also win nationally and be recognised for delivering the Best Customer Experience across the entire dealer network makes this achievement truly special.

These accolades reflect the results of a nationwide assessment across Suzuki’s entire dealer network. Dealerships were evaluated based on a combination of key performance metrics including: percentage of target sales achieved, finance penetration, customer experience in both sales and service, and parts and accessory performance. All of this data was aggregated into a balanced scoreboard, and we’re thrilled to have come out on top in three categories.

David Kateley, Director Automobile at Suzuki GB PLC, commented: “Our annual awards are always a fantastic opportunity to recognise the hard work and achievements of our dealer network. It’s great to be able to celebrate the dedication and loyalty of our dealerships and I’d like to congratulate all of our winners.

Special congratulations goes to the team at Tracks of Exeter who are celebrating their triple win. We look forward to a successful 2025 and meeting again next year to celebrate even more of our achievements.”

From everyone here at Tracks, we’d like to extend a heartfelt thank you to our loyal customers and especially to every member of our dedicated team on their outstanding performance.

Customer Reviews

Tracks Suzuki Exeter

4.9

Based on 524 reviews

See all reviews

Thao R.

1747916392

The best... what else can be said.

Ted J.

1747475582

It is always a pleasure to visit Tracks in Exeter. The staff are all so helpful and friendly. This was my first service after buying a Swift from them a year ago. We have the monthly payment plan and it was a nice surprise to hear that we had nothing to pay! Nice surprise also when we were told about the after-service guarantee. It was a lovely sunny day and so we took a walk along the Canal just a few minutes walk away.while we were waiting for the work to be completed.

Phil M.

1747216514

Excellent carrying out annual service - pro-actively dealt with a minor recall issue. Friendly, helpful and professional staff.

Lesley E.

1746697636

I bought my Suzuki Swift from Tracks in Exeter in 2019 and set up a service plan, so they have been looking after it for me since new. The staff are friendly and helpful, and always make me feel welcome - despite being really busy - and I know I can trust them to do an excellent job

John C.

1744642909

Excellent service at Tracks of Exeter.Car was serviced and returned on time, plus car was washed and cleaned inside. Reception staff were first class and I also had a coffee free of charge from their coffee machine. Well done Tracks!Would recommend Tracks to anyone wanting a good service for their car.

Mike G.

1744199277

Usual A1 service

S G.

1744195134

Really good experience at Tracks. Sales staff were personable but not pushy, so I never worried I was being cajoled or scammed. I also paid for a reverse camera to be installed and a manager who lives local to me collected the car and bought it back after the install. They even gave the car a wash! I would recommend them and they will be my first call next time I need a new car.

Keith B.

1743722528

Again very impressive service and hospitality

PETER C.

1743557047

Just bought a little Celerio from them, the cheapest in their stock but still the best service and nothing too much trouble

Sophie W.

1743500683

EDIT:I am pleased to say this was resolved satisfactorily and therefore I have adjusted the star rating from 1 star to 4. Many thanks.We are normally so impressed with the customer service at Tracks Suzuki however a couple of weeks ago I feel it was lacking somewhat. I had my car booked in for a service and MOT which was carried out in good time considering it needed a few repairs, one of which was a slow puncture on a tyre from a nail. I was assured that a repair had been successfully carried out and I left to make the hour long journey home. After about 10 minutes on the motorway, the tyre pressure warning light came on indicating that the tyre pressure had dropped to 28. I called Tracks as soon as I got home and they graciously offered to refund the cost of the repair, and that I take it to a local tyre repair place to get it fixed as we live so far away.The next day, when I turned the engine on the tyre pressure warning light was now saying the faulty tyre was at 18, which is near enough a flat tyre. I drove straight to a local tyre repair place whereby they then proceeded to tell me that the repair had been so badly carried out they were unable to re-repair the tyre and that I would need a brand new tyre. They told me I could take a video of them pouring the fluid onto the repair which I did, and you can see how badly cracked it was and bubbling. They also mentioned how they were happy to speak to Tracks Suzuki directly about the matter, which I felt was very honest.I then called Tracks Suzuki and spoke to David Upton, to explain what had happened and if they were willing to offer any compensation towards the cost of the new tyre, to which I was laughed at and told that they would never have done a bad repair, and that he had to go as he had "people shouting at him". Considering how quickly the tyre pressure warning light came on during my drive home, it is quite clear that this was indeed a bad repair, and a dangerous one at that.Not only do I feel this is completely unacceptable, as I was sent home to drive a long way on a faulty tyre (at 8 months pregnant I might add), but the way in which it was handled was dismissive and unprofessional. It has left a sour taste in our mouths and although we will lose out on our lifetime guarantee, unless this is rectified satisfactorily, we will not be using Tracks Suzuki for any further business again.

George T.

1743171038

Really good service great staff very friendly and knowledgeable .Would recommend to anyone needing a car or work doneThanks

Martin O.

1742923695

Well, I went to post a new review and found that I hadn’t hit the “post” button on this one from June last year, so it will do instead!……It is a 100 mile round trip for me to have my Vitara serviced by Tracks and, as always, on 4th June it was well worth it. Always treat my like a really valued customer. They really went the extra mile this time - I couldn’t believe it when I returned to my car not only to find it immaculately washed and cleaned inside, but they had also somehow managed to remove a horrible red paint scrape on the side of the car which someone had left whilst my car was parked months ago. I hadn’t managed to get the mark off in months of trying. I hadn’t asked them to do this - well done Tracks. It is so rare to be delighted like this.

David H.

1742723578

Very professional and friendly all service staff car was washed and vacuum very grateful thank you all very much Dave and Helen

Jane R.

1742583324

Always helpful. As a point to improve, perhaps run through any 'quirks' of a car (I spent a rather embarrassing 10 mins at a petrol station trying to unlock/lock the petrol cap on my Fiat 500 - thank goodness for YouTube!)

Jay

1742036639

Amazing customer care as always.

Martin M.

1742035434

Always quick and reliable with their customer service and car services

Bev B.

1741694152

Professional and outstanding service

Dave F.

1741604434

Can't find any fault with Tracks at all. I wanted to buy a car with no stress or issues (if ever there was I should just hand the keys over) & they haven't disappointed.Will has always gone out of his way to support, whether its sales, questions or servicing nothing is ever to much trouble or an issue. He has communicated with me directly throughout my purchase and since. Unlike other garages I've only really had to deal with Will for everything, he takes pride in his work and won't send you on a wild goose chase.The rest of the team I've met are down to earth, lovely open and honest, as I've said I haven't had to deal with them really but I can't imagine they would be any different.All in all Tracks is a refreshing experience to not only buying but owning a car, top marks all round!

Len T.

1741462141

I buy all my cars from Tracks Exeter they're fully trained staff are all very professional from management to Office staff and workshop staff and very helpful. They care about customers and give advice on motoring concerns they sell top quality productsThank you

Colin M.

1741364941

Excellent professional service, highly recommended.Thank you

David O.

1741264996

Fabulous experience buying a Suzuki Vitara from Tracks, Exeter. Jack Gardner (Sales Executive) took care of everything from test drive, trade in of my previous vehicle, documentation and transfer of my private plate. He went above and beyond in all aspects of my purchase. I’m delighted with my new car.

Stephen L.

1741008896

Had new Swift sports twice now and was a bit sad it was being stopped so we bought a new Swift Ultra 1.2 and what a difference it’s amazing. It’s still pleasantly nippy and the extras are just never ending and they are extremely nice to drive makes me want to keep going out for a drive. One extra which I found yesterday was the adaptive cruise control I did not have a clue about. On the motorway I always set the speed so I did with the ACC and the car drives itself take your feet off the accelerator and away it goes it keeps a set distance from the car in front and if he slows down so do you and it’s a set distance from the car behind you and stays within the speed limit. If the car in front keeps slowing down you indicate to change lanes and away you go accelerating on its own to the speed limit if you change lanes without indicating the car gently turns back into your lane. The extras on this car more than make up for not having a sport it makes the drive so much more enjoyable and the staff at Tracks Exeter are brilliant with sales service and anything else and the new Ultra has everything and more. The car also has a camera in the radio/satnav screen that checks your fave to see if your getting drowsy at the wheel I assume it then sounds an alarm.

Paul C.

1740319358

I had been looking for a long time for a particular vehic oking for so long i met and spoke to a lot of car dealers throught the british isles. All i can say is none of them were a patch on the Tracks team. (William Stoyle mainly).Not just other car dealers but a lot of businesses that come in contact with the public can learn a hell of a lot from this team and their methods.I have to say a massive thankyou to William Stoyle separately. Its hard to believe this , polite, patience and knowledgeable young man is only 19. ???!!!!. You have a very bright future ahead of you sir and i wish you all the very best...

Alistair D.

1739893360

The really good reviews on Google helped me in my decision to choose to visit this dealer, and I am here to add to the praise for Tracks Suzuki and in particular the salesman William Stoyle. My purchase was super straight forward, from the ease of arranging the test drive, to the completion of all the paperwork and the collection of the car. William was really helpful, knowledgeable and genuine, a pleasant change from some other sales people I'd encountered in my search for a car.Hats off and thanks to the team who prepared the car, and applied the very competitively priced ceramic coating. The car looked as good as it could when I collected it, so very shiny!I'm hoping this car will last me for some time, but when it comes to replacement time Tracks Suzuki will be top of the list of dealers to visit.

Prue R.

1739880224

This Suzuki dealership is simply the Best! Service just done in an jiffy, all with a smile and recognition of myself and my husband. Lovely to see staff who stay and who know us, so we are greeted by name and welcomed as friends, indeed, I have never known them greet anyone without curtesy and respect. The cars are fabulous and I am now on my second Ignis, which is brilliant fun and really zippy. Highly recommend this team, can't fault them in any way!!

Roger H.

1739619547

Car in for MOT and new tyres. Usual efficient, courteous and cheerful service.

Ann L.

1737721597

Wendy A.

1737237015

So pleased with our first new Ignis,my wife and I now have 2.The dealership with Will was professional ,informed ,delightful twice over,the staff all friendly knowledgeable,kind and helpful.Best dealership experiences,honestly by far.Elsewhere,forget it.Thank you.Mark.

Susanne W.

1737200175

Everything so easy and always on time and all staff very polite.

Mike H.

1736858549

Great. Certainly 5* Super efficient both staff (reception - Anita) and service from the moment you walk through the door

Sergio S.

1736680176

Always a pleasure to go and get my car serviced in Tracks. They hoover and wash it as well. 5 stars service.

Maggie O.

1736594565

Staff very helpful and friendly

Coral O.

1735589078

Lovely place, lovely staff, William who works there was super friendly and really helpful!

brian H.

1734091167

Excellent all round , nothing is to much trouble for them, always ready to help . Great friendly staff. A very merry Christmas to you all.

Phil R.

1733831007

Contacted Jack to try & purchase a new Jimny. Unfortunately, they could not supply what I was looking for in the required timeframe & bought elsewhere. But - even knowing no direct business was forthcoming – Jack continued to give excellent customer advice & service. Wish more dealers were like these guys. Just a shame you guys do not sell you wheel & tyre packages UK-wide though...

Barbara Y.

1733396138

Polite and professional service as always, thank you.

Jon G.

1732623005

Excellent dealership, both Sales and Service! Really friendly and helpful people. Very knowledgeable, a real pleasure to deal with either face to face or on the telephone.

Sara S.

1730962263

The usual Tracks experience. Kindness, smooth quality of service.Each year the same.

Diana G.

1730829093

Very efficient and polite serviceEverything explained . Keeps to time schedule and delivers car washed and polished.

Lisa D.

1730232470

Very good company to deal with , very professional staff .The cars are all presented well . Good range of cars .

Andrew F.

1729867396

Service and MOT all completed minimal fuss , all covered under service plan. Everyone friendly and helpful. Best car I’ve ever owned and best dealership I’ve dealt with.

Anne H.

1728911628

I have recently requested parts from your parts department, not knowing exactly what was required and found the assistance from your parts person exceptional and would like to congratulate him on his knowledge and willingness to help someone with an unusual request. First class service.

william A.

1728315557

One of the mechanics Katie was very helpful getting me back on the road when I unfortunately had some tyre issues, was fixed and sorted the same day! 5*

Sam C.

1727298104

Super service as always, Anita and jack were really helpful.We have a service plan which is great value and spreads the cost of the MOT and service

graeme B.

1727278564

Service & MOT arrangements worked fine and car was ready as arranged and agreed. As ever David, Anita, and Ollie were very welcoming and helpful. No problems on the day. Just what you want as a customer.

Ben D.

1726386289

Hi, I just wanted to say how impressed I am with the service that I have received from Tracks, Royce and Will answered any questions I had and made the whole experience extremely enjoyable. I am very happy with the purchase of the Jimny and look forward to buying more cars from you in the future. 10/10

Helen C.

1726050764

MOT & Service - once again superb customer service from all involved.

Lawrence G.

1725961863

All Tracks staff are extremely friendly and welcoming, they are very professional. Our M.O.T. and service was completed with a full report of any problems showing, our’s showed tyres and brake pads will need replacing in 6 months time. Tracks will message us after Christmas so we can go over and have the work done.More than pleased with Tracks and would not wish to go anywhere else for our motoring needs.

Isaac C.

1725889938

Excellent and friendly Suzuki dealership, the staff were always cheerful and eager to help me with any issues or queries I had. I would especially recommend speaking with William Stoyle, he was very helpful in sorting out and setting up my new Swift and making sure I got the best deal possible for my personal needs and situation, as well as having some good jokes and making a solid cup of coffee. If you're in the Armed Forces as well they do some fantastic discounts, I personally saved over £3k.

Alison R.

1725545005

Had an issue with a hire Suzuki swift today. Spotted the flags at Marsh barton so dropped in ! . William was most helpful to get issue sorted. A credit to the company . Have told my Mum about a car on your yard.. a little kindness goes a long way. Thank you 😊

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