Tag Archive: dealer of the year

Tracks Crowned Triple Winner at Suzuki Dealer Awards 2025

May 2, 2025

We’re incredibly proud to announce that Tracks of Exeter has achieved a remarkable hat-trick at this year’s Suzuki Dealer of the Year Awards, taking home three of the most prestigious titles:

  • National Dealer of the Year
  • Regional Dealer of the Year (Region F)
  • Best Customer Experience

The awards were presented during Suzuki GB PLC’s annual National Dealer Conference, held at The Grove Hotel in Watford. The ceremony featured Sir Clive Woodward, the legendary Rugby World Cup-winning coach, who joined the Suzuki Directors in presenting the awards and delivering a motivational keynote as the event’s guest speaker.

To be named the top Suzuki dealership in the region is a huge honour in itself—but to also win nationally and be recognised for delivering the Best Customer Experience across the entire dealer network makes this achievement truly special.

These accolades reflect the results of a nationwide assessment across Suzuki’s entire dealer network. Dealerships were evaluated based on a combination of key performance metrics including: percentage of target sales achieved, finance penetration, customer experience in both sales and service, and parts and accessory performance. All of this data was aggregated into a balanced scoreboard, and we’re thrilled to have come out on top in three categories.

David Kateley, Director Automobile at Suzuki GB PLC, commented: “Our annual awards are always a fantastic opportunity to recognise the hard work and achievements of our dealer network. It’s great to be able to celebrate the dedication and loyalty of our dealerships and I’d like to congratulate all of our winners.

Special congratulations goes to the team at Tracks of Exeter who are celebrating their triple win. We look forward to a successful 2025 and meeting again next year to celebrate even more of our achievements.”

From everyone here at Tracks, we’d like to extend a heartfelt thank you to our loyal customers and especially to every member of our dedicated team on their outstanding performance.

Tracks Exeter crowned Suzuki Dealer of the Year 2021

December 16, 2021

We’re thrilled to announce that Tracks Exeter has been crowned Regional and National Dealer of the Year by Suzuki GB PLC at its National Dealer Conference held recently in Manchester.

Prior to the announcement, all dealerships within Suzuki’s nationwide network were evaluated using the same criteria to determine the regional, national and customer service winners. They were assessed on the percentage of sales target achieved, finance penetration percentage, Sales Customer Satisfaction Index (CSI), Service CSI, number of parts sold, and the quantity of accessories sold. The figures were then aggregated on a balanced scorecard to reveal the top dealer in each of the categories.

As well as winning Regional Dealer of the Year, the top honour of National Dealer of the Year went to Tracks Suzuki Exeter, a family-run business that also has a dealership in Taunton and this year celebrated 30 years of trading with a very strong reputation for Suzuki customer sales and service in the South-West.

Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “It is an honour to recognise the achievements of our network over the last twelve months which this year was even more important due to market conditions and the heavy restrictions we are currently experiencing. We would like to congratulate all our award winners, they have shown exemplary standards of work and customer service, and without them, we would not be in the strong position that we find ourselves in today as we head into a new year and our new vision for the future. Congratulations, and we look forward to enjoying further success and another formal celebration together in 2022.”