“The trusted car brand for those who are proud to be different.”
That’s Suzuki GB PLC brand vision, so we’re chuffed to receive their Trust Award for high performance in this category for both sales and aftersales in 2022.
A HUGE thank you to all our Suzuki customers for their great feedback and scoring us so highly – we couldn’t do it without you!
For a fifth year in a row, Tracks Group have been consistently recognised by their customers as providing an outstanding experience and qualified for Highly Rated accreditation by Auto Trader, the UK’s largest new and used car marketplace.
The Highly Rated campaign selects retailers based on their average customer rating on Auto Trader’s marketplace, the number of high-quality reviews and their engagement with customers. Highly Rated retailers have built their brand reputation on trust and transparency with their customers and consistently delivered service.
Auto Trader’s group sales director, Darren Moon, commented: “We introduced our Highly Rated accreditation as an opportunity to celebrate those retailers that are going above and beyond to provide their customers with an exceptional level of service. Even prior to the pandemic, meeting our strict criteria was a huge achievement, but it is especially so in today’s increasingly competitive and complex retail landscape.
“Although the market is returning slowly to more normal trading conditions, the recent acceleration in digital retailing trends means that it has never been more important for retailers to be able to immediately reassure potential customers of the quality service their business is able to provide. As one of the UK’s most widely known and trusted brands, we hope recognition from Auto Trader will help this year’s Highly Rated retailers stand out from competitors by building instant trust with car buyers.”
Suzuki has ranked as the top Automotive brand out of 27 car manufacturers measured in the latest bi-annual Institute of Customer Service UK Customer Satisfaction Index (UKCSI) published this July.
From 265 named organisations, Suzuki ranked in joint 5th position overall and has now ranked 1st in Automotive UKCSI five times since 2019. In the latest survey, Suzuki ranked 17 places above the next automotive brand of the companies measured.
The index is a barometer of customer satisfaction and asks over 10,000 consumers to rate their experiences of dealing with companies across 13 different sectors, including those in the motor industry.
As part of the survey, customers were asked questions relating to various aspects of their experience when dealing with brands including Trust, Experience, Customer Ethos, Emotional Connection and Ethics. With reference to the automotive sector of UKCSI, Suzuki ranked joint 1st for Trust as well as the brand that customers would most likely remain loyal to.
Commenting on the results, Nobuo Suyama, Managing Director of Suzuki GB PLC, said: We are very proud of our achievement to once again be in first position in the Automotive sector of UKCSI Index, particularly in the challenging times we continue to face. Consistent evolution of the Suzuki customer experience remains a core focus for us and the ongoing efforts of our staff and dealers has again really paid off.”
He added: “Without the support of our nationwide dealer network, and the hundreds of people that work tirelessly for the brand to deliver exceptional standards for our customers we could not have delivered such a fantastic result. I would like to again congratulate everyone who has played a part to attain another excellent achievement.”
Following its success in 2020 and 2021, the Suzuki Ignis has again been awarded a ‘Best Buy’ and ‘True MPG’ winner at the 2022 What Car Awards? held in London on 20th January. Comprehensively judged by the editorial team, the Ignis was announced as the best value overall small SUV model.
Steve Huntingford, Editor of What Car? commented: “If you want a car with a high driving position but low costs, nothing does it quite like the Ignis. Not only does it offer bargain pricing, but its mild-hybrid petrol engine positively sips fuel; indeed, it delivers the best rural and motorway economy of anything we’ve ever put through our real-world True MPG test with figures of 74.8mpg and 53.3mpg respectively. As a bonus, the Ignis really embraces the ‘small’ in ‘small SUV’, making it a doddle to park and manoeuvre, yet it’s surprisingly spacious inside, comfortably accommodating four adults.”
Discover the new Suzuki Ignis range.
Shop our latest Suzuki Ignis offers.
We’re thrilled to announce that Tracks Exeter has been crowned Regional and National Dealer of the Year by Suzuki GB PLC at its National Dealer Conference held recently in Manchester.
Prior to the announcement, all dealerships within Suzuki’s nationwide network were evaluated using the same criteria to determine the regional, national and customer service winners. They were assessed on the percentage of sales target achieved, finance penetration percentage, Sales Customer Satisfaction Index (CSI), Service CSI, number of parts sold, and the quantity of accessories sold. The figures were then aggregated on a balanced scorecard to reveal the top dealer in each of the categories.
As well as winning Regional Dealer of the Year, the top honour of National Dealer of the Year went to Tracks Suzuki Exeter, a family-run business that also has a dealership in Taunton and this year celebrated 30 years of trading with a very strong reputation for Suzuki customer sales and service in the South-West.
Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “It is an honour to recognise the achievements of our network over the last twelve months which this year was even more important due to market conditions and the heavy restrictions we are currently experiencing. We would like to congratulate all our award winners, they have shown exemplary standards of work and customer service, and without them, we would not be in the strong position that we find ourselves in today as we head into a new year and our new vision for the future. Congratulations, and we look forward to enjoying further success and another formal celebration together in 2022.”
Phone: 01392 902910
info@tracksexeter.co.uk Alphin Brook Road, Marsh Barton, Exeter, Devon, UK
