Tag Archive: customer service

Suzuki ranked top automotive brand once again by Institute of Customer Service

January 30, 2020
  • Institute of Customer Service’s Index for January 2020 sees Suzuki again listed as the number 1 car brand.
  • Suzuki ranks 5th position overall of 259 companies and moves up 10 positions year-on-year.

Suzuki GB PLC has again been ranked as the best car brand in the latest Institute of Customer Service’s UK Customer Satisfaction Index (UKCSI) published this month. A national measure of sentiment across the country, the research asks 45,000 consumers to rate their experiences of dealing with 259 different companies across 13 sectors, including those in the motor industry.

With an improved overall Index score of 84.1 compared to 83 in the January 2019 index, this enabled Suzuki to climb 10 places year-on-year across all companies measured. Suzuki ranked in 1st place of 24 vehicle manufacturers and 11 places in front of the next listed Automotive brand.

The latest index includes a section measurement of brands between January 2018 and January 2020, the average Automotive CSI score was 78.9 points, placing Suzuki way ahead in the Industry. 

As part of the survey, customers were asked questions relating to various aspects of the way they were treated when dealing with brands including Experience, Customer Ethos, Emotional Connection and Ethics and Suzuki scored very strongly in all categories. Also worth noting is that of the 259 companies measured across 13 sectors, Suzuki ranked almost as high as John Lewis and Next and tied with Amazon.

Commenting on the results, Nobuo Suyama, Managing Director of Suzuki GB PLC, said: “We are very proud of our achievement to have again been recognised as the best car brand in the Index. Continuing to evolve the Suzuki customer experience has been a core focus during recent years, and the ongoing efforts have clearly paid off.”

He added: “Without the support of our nationwide dealer network, and the hundreds of people that work tirelessly for the brand to deliver exceptional standards for our customers week in, week out, we could not have delivered such a fantastic result. I would like to congratulate everyone who has played a part in this success, and it marks an even greater achievement than before.”

Exeter team recognised as Suzuki Saints

January 29, 2020

David Upton, Aftersales Manager at Tracks Suzuki in Exeter has been recognised by Suzuki GB PLC with a “Suzuki Saints” award, joining fellow Service Advisor Anita Hill in achieving this prestigious accolade.

To receive a Saints award, Suzuki staff must go above and beyond the call of duty and consistently earn high sastifaction scores, positive feedback and nominations from their customers. David joins Anita and only a handful of Suzuki service personnel nationwide to achieve this award since its launch in 2016.

Stephen Ody, Managing Director of Tracks Suzuki said: “I’m delighted for Dave on this fantastic achievement which is thoroughly deserved. Both he and Anita are a credit to the business and well-liked by our loyal customers.” This year marks 29 years of service for David, who has been committed to Tracks of Exeter Suzuki since it was founded back in 1991.