Tracks Exeter crowned Suzuki Dealer of the Year 2021
December 16, 2021We’re thrilled to announce that Tracks Exeter has been crowned Regional and National Dealer of the Year by Suzuki GB PLC at its National Dealer Conference held recently in Manchester.
Prior to the announcement, all dealerships within Suzuki’s nationwide network were evaluated using the same criteria to determine the regional, national and customer service winners. They were assessed on the percentage of sales target achieved, finance penetration percentage, Sales Customer Satisfaction Index (CSI), Service CSI, number of parts sold, and the quantity of accessories sold. The figures were then aggregated on a balanced scorecard to reveal the top dealer in each of the categories.
As well as winning Regional Dealer of the Year, the top honour of National Dealer of the Year went to Tracks Suzuki Exeter, a family-run business that also has a dealership in Taunton and this year celebrated 30 years of trading with a very strong reputation for Suzuki customer sales and service in the South-West.
Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “It is an honour to recognise the achievements of our network over the last twelve months which this year was even more important due to market conditions and the heavy restrictions we are currently experiencing. We would like to congratulate all our award winners, they have shown exemplary standards of work and customer service, and without them, we would not be in the strong position that we find ourselves in today as we head into a new year and our new vision for the future. Congratulations, and we look forward to enjoying further success and another formal celebration together in 2022.”
