Tracks accredited Highly Rated by Auto Trader FIVE years in a row

For a fifth year in a row, Tracks Group have been consistently recognised by their customers as providing an outstanding experience and qualified for Highly Rated accreditation by Auto Trader, the UK’s largest new and used car marketplace.

The Highly Rated campaign selects retailers based on their average customer rating on Auto Trader’s marketplace, the number of high-quality reviews and their engagement with customers. Highly Rated retailers have built their brand reputation on trust and transparency with their customers and consistently delivered service.

Auto Trader’s group sales director, Darren Moon, commented:  “We introduced our Highly Rated accreditation as an opportunity to celebrate those retailers that are going above and beyond to provide their customers with an exceptional level of service. Even prior to the pandemic, meeting our strict criteria was a huge achievement, but it is especially so in today’s increasingly competitive and complex retail landscape.

“Although the market is returning slowly to more normal trading conditions, the recent acceleration in digital retailing trends means that it has never been more important for retailers to be able to immediately reassure potential customers of the quality service their business is able to provide. As one of the UK’s most widely known and trusted brands, we hope recognition from Auto Trader will help this year’s Highly Rated retailers stand out from competitors by building instant trust with car buyers.”